Master Execution Protocol v1.5
Protocol-engineered websites for specialty operators.
We design, build, and remediate websites for operators in coffee, wine, olive oil, spirits, and beyond. Every site measured against a 10-dimension execution protocol. Practitioner-led. No templates.
See what your website must answer to.
Before we build your website, the Observatory reads your business — its commercial forces, its competitive position, and what your digital surface must do differently. Select a business. Watch the field respond. Understand what engineering follows.
Enter the Observatory →Ten dimensions. Every surface audited.
The Master Execution Protocol scores every website against the same 10 dimensions — whether we built it or you're asking us to fix it. Two dimensions are load-bearing. If those fail, the site leaks buyers regardless of how good it looks.
0 checks · every site · no exceptions
Qahwa Coffee Group. Three acts.
The founder's own specialty coffee brand, audited transparently against the same 10 dimensions we apply to every engagement.
The protocol achieved a 34-point improvement. Then the site changed outside the framework and the score dropped to 82.7%. That drift is the argument for ongoing governance. But the story doesn't end there — five more audit cycles brought the score to 98.3%, with eight dimensions at ceiling. The protocol achieves. Governance holds. And when governance returns, the ceiling is recoverable.
Where does your site stand?
Whether you need one built or one fixed, the conversation starts the same way — with understanding what you need.
I need a website built.
A protocol-engineered website designed and built for your specialty operation. From architecture to deployment, measured against the MEP at every stage. No templates. No shortcuts.
Start a Build ConversationI already have a website.
Tell me what you have, what you think it needs, and what problems you're experiencing. I'll personally evaluate the condition of your site and come back with a diagnosis and a recommendation.
I personally review every submission. Response within 24 hours.
Preliminary MEP Scan —
Practitioner-led. No intermediary.
Every message is answered personally. No SDR. No nurture sequence. No automated follow-up. If it isn't a fit, you'll know within one reply.
The person who evaluates your site is the same person who builds the solution.